I'm Adri Angotti.

Collectively we're ICONscious
An ad boutique that helps conscious companies multiply their profits by transforming them in ICONs.

We're focused on conscious conscious brands because we realize these companies can't be advertised as Block Busters. 

We're masters in translating the subtleties and uniqueness of your conscious company into Ad Campaigns that speak directly to you ideal partners so they are irresistibly—and we mean irresistibly—drawn to work with you, without you having to say a word.

We believe communication is no longer about giving information, it's about the irresistible translation of that information.

Real communication inspires, excites and turns consumers on to new ways of seeing themselves and the world. Most specifically, it’s about speaking in a way they feel completely understood. 


I was a “Mad Men” woman.

A creative director in global ad agencies around the world. London, Amsterdam, Munich, Prague, São Paulo, Rio de Janeiro, and New York. 

Working in big advertising agencies for so many years I learned precisely how to turn brands into icons. And to navigate the hearts and minds of all types of consumers. I started realizing that information only sells if translated.

The fascinating world of worldwide advertising. 

From big board meetings with 50 people trying to fix a Super Bowl commercial for a multi billion dollar account, to working till 3am with my team on an new business pitch. 

I started to get the gist of how to create audacious, attractive, funny, provocative, magnetizing, captivating, tantalizing ADVERTISING CAMPAIGNS.

Profession: Seductress.

I literally sat on the floor of a London global agency with the Chief Creative Director (CCD), a big icon in the ad business, as we frantically wrote headlines for an ad that I had just sketched—which became “THE” ad that originated "THE" campaign, that sold millions and went on to win international awards. 

Advertising became my second skin.

Working in such huge companies I couldn’t help but notice
what worked and what didn’t. 

Usually when a process is repeated for so many years it’s no longer questioned - even when it's no longer efficient.

Inside the mad, mad race between Good vs. Great. 

From the outside, the ad business may look glamorous, profitable, luxurious, exciting. In a few aspects it is. But a lot of what goes on stays invisible to the outside world.

And believe me, not everything in a corporate agency's scenario is clear, fair, congruent and why not to say, ethic.


At some point I realized
I was creating award-winning work for brands
I didn't endorse.

Something was wrong with that scenario. 


It started dawning on me that we’d spend hundreds of hours—and millions, billions of dollars, launching, promoting and selling products that aren’t good for people, for their health, for their minds, for the planet. Products, that would actually make them sick, and I mean really sick. 

I was no longer the devil’s advocate. 

I was the devil.



Time had come.

I had learned the craft and it was time to take the next step. They say when the student is ready the book falls on his head?

Precisely that time I started being approached by friends of friends who
were launching companies that had a different, more purposeful approach.
I realized there was a whole new layer of clients I was totally unaware of.

Companies with a passion,
a drive, a different mind-set,
a greater reason to be. 

I started with those clients.

Eventually I left the agency world and started promoting leading edge companies that are technologically and consciously innovative. Brands
that I could - and did - fall in love with.

A platform for millennials to lead the world by example.
A sustainable and environment-friendly, natural anti-age cream.
A music label with an new approach to creating, listening and selling music.
A dating app for conscious people with a twist. 
An organic and raw line of "un-makeup" products. 

ICONscious was born. 

Today we develop many brands from the ground up - others are in great need of a positioning-makeover. So besides their Ad Campaign we develop their LAUNCH, BUSINESS STRATEGY, MONETIZATION REVIEW and 360º COMMUNICATION PLAN, DEVELOPMENT & EXECUTION.

As a full service digital advertising & marketing boutique, we position brands innovating their real value and clearly translate it in irresistible campaigns - that become instant successes. 

If you have a fantastic brand and don’t have a nuclear ad campaign infusing your website, posts, emails, articles, blogs, videos and all your communication - that irresistibly magnetizes clients without you having to say a word - we need to talk!

An ICON Campaign positions your brand in such way that you magnetize the clients and the results you desire - instantly.

Click the the button below and let's have a game-changing, life-changing exciting chat about what you really want to create for your conscious brand. 

We'll be delighted to blow your mind.


I mean that.