"Your Positioning Campaigns go way beyond intellect."
I couldn't be happier with the results of the positioning campaign Adri developed for me. The campaign not only based on what I had said. She also captured what was behind what I said. That was a big surprise to me. Her level of perception is so refined. Her solutions go way beyond intellect. Simple, profound, with elegance and a surprising twist. She distilled vasts amounts of the complex information into something incredibly simple and daring.
—Luciane Lima | Author, Speaker, Founder of Instantaneous Consciousness
"Now I see how Positioning is what creates revenue.
The campaign changed everything in my business - it completely repositioned it and redefined it. Now I realize the importance of finding the DNA of a message. This is greatly overlooked in other websites and businesses and that means CASH. We found the DNA then Adri created an exciting ad campaign that emotionally connected with my very select audience. Now that website is a money-making machine. And I know it's because we found that DNA. She really masters this process.
—Marcello Paes | Film Concept Director, Founder of Metaimagem
"The best investment I made in my business this year."
Positioning was the one thing I wasn't doing—and that's what you do best. You have a very structured, direct and objective way of working, that was key for me. It was very reassuring to always know where we were in the process and what was coming next. The positioning sessions and questionnaires made me way more clear about my business as well. One of the best investments I made in my business this year.
—Fernando Spínola | Film Director & Producer
"You told me people would remember me just from my website - and that’s true."
Working with you made me question how big I wanted to be - and how serious I was about it. It took a lot of guts. The faint of heart shouldn’t work with you. I needed to own my ambition. That can be really scary. I’m a pretty brave person, still, it was tough to go that big. But the way you encouraged me to be what I really am, made all the difference. You made me see it wasn’t worth staying in my comfort zone.
“I’m really glad we went forward with it because it’s everything I really wanted. I’m so ever grateful to the process and to your ability to guide and create this game-changing brand for me, Adri.” —Megan Hartig | Actress
"I was surprised with Adri's level of research."
By the time we had our first strategy meeting Adri knew so much about my business, the market, the competition. I was surprised with her level of research to reach each solution. She gave us really strong options - and they were all spot on. It was tough to pick only one. She has a very unique conceptual vision, and goes above and beyond to take us where we want to go. Now we're profiting from our completely new positioning.
—Nuno Levi | Founder of Type Machine Creative
“Adri is an strategic partner for hire.”
Adri did way more then creating the Ad Campaign for my website. She was really like a business partner for the time we worked together. Our strategy sessions were always a 360º look at my brand, a lot of the business side, monetization, viability, marketing. I didn’t expect that from branding, it was very surprising and reassuring.
It's amazing what my business became: from a small intangible seed… into a worldwide, financially sustainable platform that empowers young leaders. Without Adri's business strategy sessions this would simply not be happening.
—Salima Yacoubi | International UN Correspondent, Journalist, Entrepreneur
I'm not a person who likes many things.
I liked 2 out of the 3 Campaigns you presented.
And I’m not a person who likes many things.
—RMS | Ceo & Founder RMS Beauty
A few months later my business became that vision.
I knew I wanted something aove average but I was being safe with my ideas. You heard me beyond that and you made me really confident. You walked me through a door I wouldn’t dare cross by myself. I'm so glad you did. Through our business strategy sessions I was able to expand beyond my comfort level and my expectation for brand. It was intimidating to create a site for where I wanted my business to be in the future. I’m so grateful you helped me go for it. It was a transforming experience in so many levels. Today, only a few months later, my business already became that vision. That means another financial reality for us. I can't recommend your work enough.” —Valery Simmons | Marketing Director, Founder Alwaysland
I lead the New York based branding agency 10012 which I founded in 2003. Over the years, I have met very few Creative Directors that rival Adri’s dedication to her clients, enthusiasm for thrilling audiences with award winning campaigns, and love for the “big idea”.
Whether she’s spearheading teams of creative, or interfacing with clients, Adri has always performed at a rare level of excellence. That has earned her an incredible reputation among our clients and leaders within some of America’s most demanding organizations.
I recommend her highly and always hope we’ll continue to work together on the long haul.
—Flavio Masson | Founder & CEO, 10012, LLC
You positioned my business where it has no competition.
Your method is a huge missing key to most websites. It changed everything. In fact it redefined my business and completely transformed my relationship with it. We found the DNA CONCEPT and then you created a super exciting Advertising Campaign for my website, that positioned my business where it has no competition. It’s like my website is an interactive commercial, always selling the same points in different ways. You really master this process, Adri. —Roberta Brunaro | Strategic Account Director
A rare level of excellence.
I got multiple times what I paid.
The result was way beyond what I expected. I certainly got multiple times what I paid. —Thiago Tiberio | Founder and Director, The Fourth Estate Project
You are a very fast strategist.
The main idea is the high quality of your work. And I was always looking forward to the next meeting and the conversations with you, it was all a very exciting, luxurious experience.
And the fact that you’re so up to speed with what’s happening in the culture, latest technology trends, advertising and interactive design, you're on the edge of what’s happening. The work really benefits from it. I saw results that I’d rarely see on any branding work. You actually are a strategist. —Angela Moreira | Journalist & Entrepreneur
"The options you presented were all impressive. It wasn't easy to choose one."
You were very generous with your options. It wasn’t like you had one good solution and some backups. A lot of people would give one excellent and a few backups - and that usually does it. But you are relentless on your effort to reach the top solution, so your options were almost practically all irresistible. And saw I could use them in different ways on the Ad Campaign we created, which is amazing. And every option powered the whole approach we had decided on. On all stages you gave me only powerful solutions and I can see I could def. go with each one. I felt beyond taken care of. That was a priceless luxury for me as a client. —Salima Yacoubi | International UN Correspondent & Founder of Global Leaders Today
"Only now I see the critical importance of an Ad Campaign as my website."
Your method is a huge missing key to most websites. I completely understand the importance of an Advertising Campaign inside my site. It POSITIONED my services and changed everything. In fact it redefined my business. We found the DNA CONCEPT and then you created a super exciting Ad Campaign for my website that emotionally connects with my audience. It’s like my site is an interactive TV commercial, always selling the right message in different ways. As you always say, positioning, positioning, positioning! You absolutely master this process, Adri.
—Luciane Lima | Author, Speaker, Founder of Instantaneous Consciousness
"We co-created everything. It was quite an experience."
I was very surprised with what I discovered with the homework you gave me. It was extremely revealing to my business. Then you based the campaign on those discoveries. So I’ve been participating in everything, the solutions are also mine. And they are stunning. I could not have imagined we'd have the positioning we have now - and it's so perfect. And I can't stop looking at my screen. —Allan Walker | Marketing Director, Founder of Benevole & Co.
"You believed in my business more then I did."
You totally expanded my vision. You believed in the potential of my business more then I did. That changed the whole game because it changed me. It was such a transformative process for me personally. Remember in the beginning, I was thinking so linear, I had this strong desire to start this company. And you challenged me, you made me see way beyond. It was priceless to see my business with your eyes. Our business sessions were a huge growth for me, I really got out of my cocoon. —Sofia Delamed | Business Strategist, Porto Seguro
"The faint of heart shouldn’t work with you."
You have to be ready to take a deep dive and see who you really want to be
in the world. You saw me bigger then I saw myself. That was not easy.
It took a lot of guts because it magnified that “I am the brand”. And I had do stand like: “This is who I am - and if someone doesn’t like it doesn’t matter because this is me.” That can be really scary. I mean, honestly. I’m a pretty brave person, still it was tough to own who I really am. To go that big. It was an uncomfortable stretch.
I did a lot of soul-searching, not what I’d expect from branding work. You have to be ready to take a deep dive and be who you really want to be in the world.
And the way you held my hand, and encouraged me to be all I already am - it made all the difference. I felt you like a real partner. I’m really glad we went forward with it. It changed the game. Completely.
—Megan Hartig | Actress