If not, this video is for you.

 

 
 


Let me guess...
 

Your generic message is making your brand
invisible in a sea of others.


You don't think people really
understand the value you provide.


You secretly wish you didn't
need to market yourself - so you could
focus on what you do best.


You have a feeling you could
charge much more for your
products and services.



Your website looks good,
you get lots of compliments, 
but low or no sales.

 

 

 

I'm not talking about your
headlines, posts, not even about
your content.
 

I'm talking about
the 'big idea' about you.


Your most unique
benefit.



(It may be difficult for you to see it
because you're so close to your work)

 

Is your HIGHEST VALUE
shining through on every platform?
 

 


(Word to word, by Forbes)

 

1

"Failure to communicate
value propositions in clear, concise
and compelling fashion."

 


2

"No real differentiation in the market
(read: lack of unique value propositions)"


 

3

"Not really in touch with customers
through deep dialogue."

 



That means:

 

 

The good news are...

 

YOU CAN
CHANGE THAT.

 

There's a powerful way
to find and translate your
highest value


and


make your ideal clients
helplessly crave to work
only with you.

 

And that is...
 

A Positioning
Campaign.





• A Positioning Campaign makes you
the authority in your field.



It creates a visceral bond
with your favorite people - which is
what actually converts.


• It finds and translates your highest value
in a clear and irresistible way.


It gives you a strategic direction
to build upon, when you create content.


• A Positioning Campaign
transforms you into an ICON.

 

 


Your
ICON Campaign.

 

 

 

ICONCampaignProcess.jpg

 

 

Your ICON Campaign
is your own unique
DIRECTION.

 
 



Always pointing to
your highest VALUE
on your content,
your website,

your offers,
videos, ads,
program names,
article titles,
book titles and all
your communication.

 

THIS IS A POWERFUL
PROCESS THAT BRINGS
RESULTS.
 

 

THIS IS REAL.


Translating your highest
value into an ICON CAMPAIGN
is money in the bank.




PLUS...


Imagine attracting
your ideal clients without
having to say a word.



How would it feel being
instantly understood and
well received?




Now guess where your
ICON Campaign should appear first,
to make a big statement?


 

Let's see...
 


Your site is a prime piece
of virtual real state for you to
state your message.

 

 

 

Now...
The following information
will change the way you look
at websites.

 

Information Websites
give information about
your brand.

   vs.

Campaign Websites
translate your highest value in such clear & entertaining way,
that your dream clients, partners, sponsors, investors, the media
and unexpected opportunities simply
line up for you. 


YOUR POSITIONING
MAKES THEM UNDERSTAND YOU ARE A MATCH FOR THEM.


They want to
buy from you,
work with you,
interview you,
partner with you,
sponsor you,
invest in you.


Because your
HIGHEST VALUE is
TRANSLATED
in an irresistible
way.


That's the
difference between
a 'no' and a 'YES'.



 

 




Here's a
Case Study:


 

 

Megan was a stage actress
whose greatest dream was to
ACT IN FILMS.


 

Here’s Megan’s website
BEFORE.

(It was an Information Website)

 

 

 

 
 



 

She was pigeonholed in musical theater
and came to me for help.


We went through the ICON Method
and redefined Megan's ambition

 

Here’s Megan’s website
AFTER.
 



We transformed Megan into a movie herself
- right on her homepage.

 


 

 

 

Her 'About' page was like a
MOVIE SCRIPT.

 

megan-casestudy-script.jpg

 

 



Her 'Reel' was
TRAILERS.
 

Her 'Blog'
BEHIND THE SCENES.


Her 'Gallery' became
STILLS.

 

static1.squarespace.jpg

 

 

 

 

And to enhance her unique personality
to her ideal client (Martin Scorsese) we strategically
created a provocative tagline:
 


 

THE RESULT!
 

Her campaign went viral in her industry,
agents, actors, directors started sharing her site,
reposting her posts, retelling her story.



And Megan,
a previously unknown actress in NYC,
suddenly started working in films with
quite known director's, i.e.:
Hal Hartley. 

 



 

Testimonial-round-Megan.jpg

"The faint of heart
shouldn’t work with Adri."

"She made me question how big I wanted to be - and how serious I was about going really big. It took a lot of guts. The faint of heart shouldn't work with Adri. I needed to own my ambition. I’m a pretty brave person, still, it was tough to go that big. 
I got what I wanted and so much more"

—Megan Hartig | Film Actress

 

 

 

~

 

 

As you can see,
this is NOT website design.


This is NOT
ordinary branding. 


This is NOT nice headlines
and pretty pictures.

 


The ICON Campaign
is a smart, strategic and
potent DIRECTION.

 


It's your single-minded message
that highlights your HIGHEST VALUE,
so it magnetizes your ideal clients.

 

 

The ICON Campaign
makes you irresistible to
whom it matters most.


 

 

You believed in my brand more then I did.

You believed in my brand more then I did. That changed everything because it changed me. It was such a transformative process for me personally - and consequently what I was allowing myself to have. In the beginning I was thinking very linearly and you challenged me. It was priceless to see my business through your expert eyes. Our business sessions were a huge growth for me, I really got out of my cocoon. And now, just a few months later, I have the vision I wanted in the next 5 years. I can't even believe I was thinking so small for so long. —Luciane Lima | Author, Founder, Instantaneous Consciousness Systems

 

Adri was really like a business partner for the time we worked together. 

Our strategy sessions were always a 360º look at my brand, a lot of the business side, monetization, viability, marketing. I didn’t expect that from branding, it was very surprising and reassuring. It's amazing what my business became: from a small intangible seed… into a worldwide, financially sustainable platform that empowers young leaders. Without Adri's business strategy sessions this would simply not be happening. 
—Salima Yacoubi | International UN Correspondent, Journalist, Entrepreneur

 

A rare level of excellence.

Very few Creative Directors rival Adri’s dedication to her clients, enthusiasm for thrilling audiences with award winning campaigns, and love for the “big idea”. Whether Adri is spearheading teams of creatives, or interfacing with clients, Adri has always performed at a rare level of excellence. That has earned her an incredible reputation among our clients and leaders within some of America’s most demanding organizations. I recommend her highly and always hope we’ll continue to work together on the long haul. —Flavio Masson | Founder & CEO, 10012, LLC

 

The ICON Campaign meant a
new financial reality for us.

I knew I wanted something above average but I was being safe with my ideas. You heard me beyond that and walked me through a door I wouldn’t have dared to cross by myself. I'm so glad you did. 
In our business strategy sessions I was able to expand my vision of my brand beyond my comfort level. It was intimidating to position my business to be I wanted to be in the future. I’m so grateful you helped me go for it. It was a transforming experience in so many levels. Today, only a few months later, my business already became that vision. The Icon Campaign meant a new financial reality for us. I can't recommend your work highly enough.” —Roberta Brunharo | Strategic Account Director, Afro Reggae

 
 



I'm not a person who likes many things.

I liked 2 out of the 3 Campaigns you presented. 
And I’m not a person who likes many things.

—RMS | Ceo & Founder RMS Beauty

 

Adri positioned my brand where
there's no competition.

The campaign redefined my business - even for myself. That completely transformed my relationship with all my clients, even past clients came back for more because the campaign gave us new ideas. Now everyone only wants to work with us. That's such an incredible problem to have (laughs). It’s as if we're advertising it all the time, but we're actually not. Something changed for us. Adri really masters this process. 
—Sofia Delamed | Business Strategist, Everland

 

Positioning skyrocketed our sales. 

First, within 2 weeks our client base increased. Plus, I was so surprised with the media interviews that showed up and the unexpected partnerships who approached us because they saw the campaign. I never imagined this was so vital. Adri has a very structured, direct and objective method. That was key for us. It was very reassuring to always know where we were in the process and what was coming next. The positioning sessions and questionnaires made us expand the business. We certainly got back multiple times what we paid. The of the best investment I made in my business this year. —Nuno Levi | Founder of Type Machine Creative 

 

 

I'm Adri Angotti. 

For years I was a Creative Director
for
multinational Ad Agencies.


These are some brands I helped build.

 

 
 


Today I have a digital ad agency
where I position brands
as the ICONs in their field.




WE HELP YOU:

 


1.
Find your highest value.

(Usually counter-intuitive to you as you're so close to your brand)

 

2.
Translate it into a
game-changing positioning campaign

 

3.
Attract ideal clients
that want to work ONLY
with you.

(With no competition)

 

 

We've been getting a lot of feedback that

 

The Campaign with
Coaching are a business-altering
JOURNEY.


We want to
have that idea translated
in video testimonials.

 

For that reason...


We're selecting
3 BRANDS
to get an ICON Campaign for a
very generous DEAL.
 


In exchange for
a video testimonial.

 

We make you an ICON
you tell us your journey of
transformation.
 



PRE-REQUISITES &
REQUIREMENTS:

 

1.
You must be a conscious brand.


2.
You must be ready to step up
and play a bigger game.


3.
We need to be a fit.

 


I'll show you how.


Schedule
a FREE, content filled, assessment session
with me.